What is the purple purse challenge?

The Purple Purse Challenge logo
Photo courtesy the Purple Purse Challenge
Purple purse heartwell

GRAND RAPIDS, Mich. (WOTV) You may have seen some familiar people from around West Michigan with a large purple purse. The Purple Purse Challenge is a national campaign put on by Allstate Foundation. It’s goal is to bring awareness to domestic violence and provide education for people to have financial stability in order to leave a domestic violence relationship.

The YWCA of West Central Michigan is one of the organizations participating in the Purple Purse Challenge. In 2013, there were 4,000 incidents of domestic violence abuse reported in Kent County alone.

It is difficult for a person to escape an abusive relationship if the abuser controls the finances. The YWCA teaches people financial independence to give them the tools they need to stay safe.

You can donate on the YWCA’s website or Facebook page. They have a goal of raising $100 per week, which would enter them in a drawing for more funding. All of the money goes to organizations like the YWCA to serve victims of domestic violence.

Confidential sexual assault hotline
(616) 776-7273

Confidential domestic violence hotline
(616) 451-2744

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s